Go To Market Strategy

Three-phase growth strategy from IP Development to Scale, targeting enterprise customers through strategic partnerships and proven cost reduction capabilities.

Winter 2025: Sirsi AI MVP Summer 2026: Portal Launch Fall 2027: On-Prem Launch

Strategic Overview

SirsiNexus's go-to-market strategy centers on a phased enterprise-first approach, leveraging our unique Graph of Thought AI architecture and Hedera Hashgraph integration to disrupt the $78.8B cloud infrastructure market. Our strategy focuses on three key pillars:

IP Development

August 2025 → AI POC launched
Winter 2025 → Sirsi AI MVP

Target Persona:

  • Non-tech Founder
  • Limited/No Budget Startup
  • Limited/No Cloud Expertise

Public Release

Spring 2026 → Curated Customer Launch
Summer 2026 → Launch Sirsi AI Portal

Target Persona:

  • Technical Founder/CTO
  • Seed Funded - Operational Business
  • Limited Cloud Expertise

Scale

Spring 2027 → Launch Cloud Service Providers
Fall 2027 → Launch On-Prem Customers

Target Persona:

  • Founder/CTO in production
  • Funded Budget, Institutions, Public Cos
  • Nominal Cloud Expertise

Enterprise Focus

Targeting Fortune 500 companies through strategic partnerships with NVIDIA, AWS, and Hedera, delivering 35% cost reduction and AI-driven optimization.

Land & Expand

Initial deployment in cloud cost optimization, expanding to full infrastructure management with proven 92% customer retention rate.

Channel Strategy

Multi-channel approach combining direct enterprise sales, cloud marketplace integrations, and strategic partner network.

Key Metrics & Growth

$125K
Average Contract Value
↑ 15% QoQ
92%
Logo Retention
↑ 3% QoQ
45
Days Sales Cycle
↓ 10 days QoQ
280%
Net Revenue Retention
↑ 30% QoQ

Competitive Advantage

Key Differentiators

  • 1

    Graph of Thought AI

    Proprietary AI architecture delivers 3.5x faster deployments and 35% cost savings compared to traditional IaC solutions.

  • 2

    Hedera Integration

    Enterprise-grade distributed consensus enables secure, scalable infrastructure management.

  • 3

    Strategic Partners

    Exclusive access to NVIDIA's Inception Program and AWS Migration Acceleration Program.

Market Position

TAM Opportunity

$78.8B addressable market growing at 22% CAGR, with focus on $12.8B cloud optimization segment.

Enterprise Validation

Beta customers reporting 35% cost reduction and 60% faster deployments compared to legacy solutions.

First-Mover Advantage

Creating new category of AI-powered infrastructure assistants with patent-pending technology.

Market Entry Timeline

Q3 2025: Launch

• Initial enterprise beta release
• NVIDIA partnership activation
• First 50 enterprise customers

Q4 2025: Growth

• AWS Marketplace launch
• Channel partner program
• 150+ enterprise customers

Q1-Q2 2026: Scale

• International expansion
• Enterprise integrations
• 280+ enterprise customers